IAAPA Honors 2024 shines a spotlight on innovative contributions that have propelled the global attractions industry forward.

The Best Innovation in Training Brass Ring Award was awarded to Lead/Go, a groundbreaking leadership training and development program created by SWCo and developed in collaboration with Water World Colorado, is tailored to the dynamic needs of the entertainment industry. Recognizing the challenges of traditional classroom-based training, Lead/Go delivers micro-learning videos and follow-up interactions to ensure continuous skill development and application. By addressing the issue of forgetfulness through asynchronous learning moments and engaging video content, Lead/Go maximizes impact and retention of key leadership principles.

Shawn Welch of SWCo, who accepted the award with Haleigh Pepe of Water World, reminds burgeoning attractions professionals that listening is the key to successful skill development. “You listen to the people around you, you listen to the problems that they have, and then you try to find ways to solve them,” he shares.

The program’s innovative approach, which combines technology with in-person follow-up meetings, empowers leaders to effectively apply learned skills in their day-to-day roles. What sets Lead/Go apart is its focus on practical application, complementing traditional training methods to drive behavioral change and organizational alignment.

Learn more at www.iaapa.org/IAAPAHonors2024.